'Apple Configurator makes it easy for anyone to mass configure and deploy iPhone, iPad, and iPod touch in a school, business, or institution.' Limited to Macs. Connects via USB cable.
http://itunes.apple.com/us/app/apple-configurator/id434433123?mt=12
'Profile Manager lets you configure OS X and iOS devices so they’re set up to use your company or school resources and have the settings, apps, and books your organization requires. Profile Manager creates settings and preference bundles for devices and deploys them to devices via the Mobile Device Management (MDM) service.' Requires OS X server.
http://www.apple.com/uk/support/osxserver/profilemanager/